Magic Mountain resort – Expert Skiing only?
Earlier in the morning, we received a comment from a reader who pointed out that Magic Mountain resort will only be open on weekends, holidays and after major snowstorms in the 2009/2010 season. That got me thinking – if they change hours of operation, why not change an image. I often hear comments such as: “Magic is for kids. It is not for a serious skier.” It is simply not true – Magic Mountain resort has what some might consider the steepest terrain in southern Vermont. It is a real mountain for a serious skier. No kidding.
- Magic Mountain Resort
The resort is sandwiched between much more developed ski areas – Bromley Mountain and Stratton. It won’t be easy for Magic Mountain resort to catch up with them, and it would surely require significant investments to upgrade facilities, ski lifts and/or add experienced staff. Frankly, considering current economic situation I don’t see it happening anytime soon.
Perhaps, it does not make much sense to chase after bigger resorts. As much as I love Magic Mountain resort, I doubt that it can compete for beginner and intermediate skiers and snowboarders. Not right now at least. At the end, it all comes down to numbers – simply put the other resorts have more lifts, trails, personnel, and you can’t beat that with one slow double chair. But what you can do is to lure those who don’t need rentals, instructors and wide cruisers. Magic Mountain can attract people who need adrenaline and thrills rather than a waffle cabin and frills.
Look at Silverton Mountain in Colorado. The main web page sums it up: “Advanced and expert only riding, no groomers, no clearcut runs and a real mountain experience with plenty of adventure on tap.” I truly believe that the Silverton model can be a blueprint for Magic Mountain resort. Sure, we can’t compare the numbers, total verticals and snowfalls. But we can do is to apply the main marketing pitch: all thrills and no frills. I can bet it should have enough followers. Sign me up!
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